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Fur industry price "shrinkage", once a tens of thousands of dollars is still hot, now even buy and send but no one asked for

Fur industry price "shrinkage", once a tens of thousands of dollars is still hot, now even buy and send but no one asked for

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  • Time of issue:2021-10-25 09:34
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(Summary description)In our very important wedding, there is also the custom of buying three gold conventions, not only to be worn as jewelry, but also as an asset to preserve its value. In some places, wearing gold is even a symbol of status, which shows how high the status of gold is in the hearts of our people.

Fur industry price "shrinkage", once a tens of thousands of dollars is still hot, now even buy and send but no one asked for

(Summary description)In our very important wedding, there is also the custom of buying three gold conventions, not only to be worn as jewelry, but also as an asset to preserve its value. In some places, wearing gold is even a symbol of status, which shows how high the status of gold is in the hearts of our people.

  • Categories:Information
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  • Source:
  • Time of issue:2021-10-25 09:34
  • Views:
Information

In our very important wedding, there is also the custom of buying three gold conventions, not only to be worn as jewelry, but also as an asset to preserve its value. In some places, wearing gold is even a symbol of status, which shows how high the status of gold is in the hearts of our people.

 

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A few years ago, there was a product called "soft gold", which was popular and very expensive, and was given the symbolic meaning of status and position, that is fur goods. And the situation was, the more expensive the fur, the more people are willing to spend money to buy it, that the higher the price of the fur can represent a person's identity, status, consumers are scrambling to pursue.

After all, most ordinary people can't afford to buy a fur that costs tens of thousands of yuan, and even if they can, few people are willing to spend tens of thousands of yuan just to buy a piece of clothing, so they can afford to buy a fur that can represent their status and position.

The fur is made of animal fur, the raw material itself is more expensive, the production process also has high requirements, higher costs lead to the price of fur is not too cheap, especially mink coat, a ten thousand is a rare thing. But for most consumers, the price of fur is on the expensive side, a fur at least a few thousand dollars, a little better tens of thousands, some even tens of thousands, is a lot of people's annual salary income.

The reason why fur is so expensive, in addition to its own high cost, but also because a few years ago fur is a symbol of status, when a popular saying: "If you do not have a fur, are embarrassed to go out." Under the blind pursuit of consumers, the price of fur becomes more and more speculative, and the more expensive fur is loved by consumers. Some data show that at the peak of fur in 2016, annual sales exceeded 95.726 billion yuan.

 

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However, the popularity of fur did not last long, data show that in 2019, 2020, the fur industry sales and net profit have declined, 2020 fur industry 8 months of sales less than 30% of 16 years, the purchase of fur consumers significantly reduced by about 30%, the fur industry appeared depressed phenomenon.

In order to promote sales, fur merchants are forced to reduce prices and even "buy and give", giving up a lot of profit margin, but even so, only a small number of people still buy fur. The northeast region was popular fur city now also basically no one asked for, fur also no one asked for, industry atrophy, may "stop".

Once the price of tens of thousands of consumers are not short of fur, why now but no one asked for it? Any industry has a saturation period, fur is facing such a dilemma, the whole industry is over-saturated, the market supply exceeds demand. Also in 2016 fur prevailed, many people saw the opportunity and turned to join the breeding industry, and now, a few years later, a large number of emerging breeding industry mature.

 

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The quantity of raw material of fur is greatly increased, the cost of fur is reduced, most importantly, the whole industry has a surplus of products, the inventory of fur products increases, and the price of fur determines that not everyone has tens of thousands of consumption ability, fur belongs to high-end luxury goods, only by the previous consumer groups, there is no way to empty the inventory of fur quantity.

The fur industry has no choice but to take the way of buying and sending and "price reduction promotion" to clear the inventory, which further compressed the profit margin of the fur industry. The fur industry is also facing a dilemma is that the number of existing consumer groups of fur is declining, the market demand for fur is decreasing. Many countries are openly "boycotting" fur products, and people are more conscious of animal protection than in previous years, in addition, fur now does not have the ability to be a status symbol.

People are less interested in fur because it is not a necessity, and many non-essential industries are affected.

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